About us

How we began

Before Rocksurf was born, many locals will know that it began as a family-based business working to serve the local community in the 1950s. It provided the locals with Welsh rock and top-quality sweets, cementing itself as a beloved community treasure.

When Vic was born, however, he had another vision. A vision to take his Welsh rock business and combine it with a surfing brand that the coastal town desperately needed. Thus, Rocksurf was born.

Vic spent years selling top-quality brands such as Animal, and Quicksilver, and frustrated with the lack of local high-quality clothing, he decided to create his own brand that would emphasize the uniqueness and pure quality of North Wales.

Vic routinely partners up with local artists who design premium clothing that represents our towns, our Welsh culture, and our heritage. This enables Rocksurf to constantly evolve while maintaining its core message, which is the promotion of North Wales.

Rocksurf isn’t just a brand; it’s a celebration of our heritage, a piece of North Wales you can always wear, promoting our towns to every place you visit.

Wear Rocksurf today, and carry a piece of our coastal spirit with you.

Designs brought to life

Our Welsh designs are masterfully created by local Welsh artists and the wider community. We bring your ideas to life here at Rocksurf.

Community Interaction

Every couple of years we like to create new designs for our thriving brand. Our favourite thing, however, is having the community vote on what they prefer best.

From your minds to our shops.

The final stage of the process. Bringing it home.